Harrods Qatari owners' cars clamped    -    Qatar: Expats Question Future Plans    -    Qatari Emir calls on the Lebanese to avoid violence.    -    PM appoints Nepal's nominee for presidency of UN General Assembly    -    Qatar hotels' occupancy rate rose to 61% in first half 2010    -    Qatar's ruler visits towns he funded in Lebanon    -    Qatar will not mediate to host Omar Abdel Rahman    -    Qatar budgets USD 31 billion for energy through 2014    -    Consolidated Gulf sells about 100,000 Nokia devices every month in Qatar    -    Emir of Qatar tours south Lebanon    -    Syrian and Saudi leaders were visiting Lebanon for the first time since 2002    -    Qatar's Emir Sheikh Hamad bin Khalifa al-Thani (C) and PM Saad Hariri (L) tour reconstruction efforts    -    Analysts said the visit would calm domestic tensions    -    Qatar's emir arrives in Lebanon on support visit    -    Qatar Tourism Authority reports on hotel performance and progress for first half 2010    -    
Home
» Qatar Today
» To be the best in the world

To be the best in the world

This is the mandate of one of the most visible, most conspicuous brands in the country. And this self-given mandate comes from none other than the steward of the brand for 11 years, Akbar Al Baker, CEO, Qatar Airways. Qatar Today Logo

This is the mandate of one of the most visible, most conspicuous brands in the country. And this self-given mandate comes from none other than the steward of the brand for 11 years, Akbar Al Baker, CEO, Qatar Airways.

Al Baker is succinct when we ask him how he feels having nurtured Brand Qatar Airways for nearly a decade. "I am never complacent and do not intend to rest on my laurels. I firmly believe in further growing our international network at an unprecedented rate. We continue to innovate to remain competitive." It is this continuous thirst to better the best right at the top that speaks through the airlines setting new records, charting new routes. He tells us about the way the brand has been positioned after a distinct vision, the lessons that the brand has incorporated for itself and where he sees the brand in three years time.

|q|  Qatar Airways figures in the Forbes Arabia list. What has been the vision behind this brand?
|a|  Qatar Airways is recognised as one of the fastest-growing airlines and a leading airline in the area of service innovation and hospitality. Our acclaimed personalised service and Arabic hospitality, along with a world class entertainment system onboard one of the world's most modern fleets, renowned cuisine, and an expanding global network, makes us one of the best airlines in the world. When the airline was launched in 1997, it was the vision of HH The Emir of the State of Qatar, to create an airline of choice; a global hub premium airline which the people of Qatar would be proud of and one which would be a trendsetter for the aviation industry worldwide because of the superior levels of service it offers.
It's been just over 11 years since the airline's launch and Qatar Airways has gone a long way towards achieving this through the numerous international accolades it has been honoured with for excellence in service.
With this in mind, our mandate is clear